• To create truly great doors with a new and unique value and to provide the best customer service.

• Through unique corporate activities, to create value for customers and contribute to staff's happy life.

• Focus on creating value for customers.

• Driven by innovation.

• Respecting and supporting individuals to foster both corporate and personal growth.

• Persist in sustainable development.

• Committing to ethical standards and correctness.

• Keep the balance between aesthetic value and door functioning

• Pursue excellence and value details.

• Communicate frankly, think empathy.